Cheeky boozer rebrands itself 'The Gym' to allow punters to ditch Dry January
A cheeky Brit pub has renamed itself 'The Gym' to give its customers a guilt-free excuse to enjoy a pint during Dry January.
The Malsters Arms, in Swansea, Wales, made the switch last week, and photos show punters sipping from 'dumbbell' shaped glasses.
The idea is the brainchild of Au Vodka, the UK's leading premium vodka brand. Ben Marett, Head of Marketing Communications at Au Vodka, said: "Following the antics of New Year a lot of people have promised themselves, and their partners, that 2024 is the year they'll go to the gym more regularly."
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He added: "That's why we've launched 'The Gym', a gym-themed takeover at The Malster's Arms pub, Swansea.
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"It's a playful way to help raise punters' spirits and 'bring people together from all walks of life'.
"Lots of people we heard from felt like they had already over-committed and promised their partners, friends or family they'd be in the gym 'every day' - when really they'd be more comfortable doing it three times a week or whatever.
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"And if your partner or mates ask where you're heading to after work, you can honestly answer them, all while enjoying a cheeky drink."
The first 1,000 gym-goers who rock up in their workout gear will get a free drink on the house.
Apparently posing as a gym was not intended to keep former ball boy and Au Vodka boss' nemesis Eden Hazard out of the boozer...
* This article was crafted with the help of an AI tool, which speeds up Daily Star's editorial research. An editor reviewed this content before it was published. You can report any errors to starletters@dailystar.co.uk
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